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As a notable development, Walmart has begun enforcing strict limits on how many Pokémon trading card items customers can acquire during a single visit. This policy was activated as of early November, according to an internal announcement distributed to employees.

Tackling Reseller Problems

While not officially confirmed by Walmart, numerous sources suggest this decision was prompted by a viral TikTok video that showed a customer purchasing a massive amount of Pokémon card items at a checkout counter. The store manager featured in the video faced widespread backlash for allowing the large-scale transaction to go through.

Policy Details and Potential Loopholes

The updated guideline states that shoppers may only buy up to five trading card boxes or packs each time they enter. Yet, the wording has sparked debate due to its vagueness. Precisely what counts as a "box" is not defined, and if someone could buy five high-value Elite Trainer Boxes remains ambiguous.

Additionally, because the restriction is based on individual trips, theoretically a determined scalper could return repeatedly—buying five items each time—to accumulate large quantities throughout the day.

The Scalping Phenomenon

For the average collector, this approach might seem over the top, but for scalpers, it's standard practice. Over the past few seasons, speculators have greatly contributed to frequent stockouts of Pokémon cards, driven by the game's rising popularity.

Certain buyers aim to sell unopened products for a profit, whereas some search for valuable pulls that can command extraordinary prices. As an example, a specific Mega Evolution card in recent releases is currently selling for over $800 on various platforms.

Looking Ahead

This policy change coincides with the imminent release of the latest Pokémon expansion, scheduled for November 14th. Pre-release sales indicate premium cards like the Mega Charizard X Ex listed for nearly $1,500, emphasizing the ongoing demand and potential reseller attention.

With any luck, the retail limits will curb bulk purchases and increase access for true fans and everyday enthusiasts alike.